Facebook Marketing - Build Facebook Messenger Chatbots

Overview

Our comprehensive program is meticulously crafted to equip you with the essential skills and knowledge required to thrive in your chosen field. Developed by seasoned professionals with years of industry experience, this course is ideal for those seeking to kickstart their careers or enhance their existing skill set.

Featuring an engaging audio-visual presentation and easily digestible modules, our program facilitates a self-paced learning experience. Our dedicated online support team is available on weekdays to provide assistance throughout your journey.

Key Learning Outcomes

Grasp the fundamentals and their practical applications.
Cultivate the necessary skills for success in your field.
Apply newfound knowledge to real-world scenarios.
Develop effective solutions for relevant topics.
Elevate your employability and career prospects.

Course Curriculum

Module 01: Course Slides
Module 02: MobileMonkey Support
Module 03: Welcome to Facebook Messenger Chatbot Masterclass
Module 04: What is messenger marketing?
Module 05: Advantages of using Facebook messenger marketing
Module 06: How is chatbot marketing different than other marketing channels?
Module 07: Who can use messenger bots to their advantage?
Module 08: Ecommerce chatbot strategies
Module 09: Webinar/event registrations using chatbots
Module 10: Lea-gen chatbot strategies
Module 11: Using chatbots to promote educational resources
Module 12: Using chatbots to stay in touch with your customers
Module 13: Calculating LTV and CAC to formulate incentive plans
Module 14: Ideas for incentive structures to promote through Facebook chatbots
Module 15: Commitment and Consistency in chatbot design
Module 16: Increasing customer value with reciprocity
Module 17: Using social proof to build trust and identity
Module 18: Likability &#; your secret weapon to successful bot marketing
Module 19: Using scarcity to drive your customers to convert faster
Module 20: Understanding the Fogg Behavior Model and how to use it to your advantage
Module 21: What is MobileMonkey?
Module 22: Creating a MobileMonkey account and connecting your Facebook page
Module 23: Viewing active bots and adding users
Module 24: Create your first chatbot!
Module 25: Widgets, Page Flow and Organisation
Module 26: Understanding Q&#;A and what they&#;re used for
Module 27: Adding Q&#;A items in MobileMonkey
Module 28: Understanding unanswered questions
Module 29: Configuring and editing bot builder settings
Module 30: All about the text widget
Module 31: All about the image widget
Module 32: All about the form widget
Module 33: All about the quick question widget
Module 34: All about the gif widget
Module 35: All about the attachment widget
Module 36: All about the attribute widget
Module 37: All about the connection widget
Module 38: All about the email widget
Module 39: All about the gallery widget
Module 40: All about the list widget
Module 41: All about the navigate widget
Module 42: All about the typing widget
Module 43: All about the video widget
Module 44: What&#;s a chat blast anyway?
Module 45: A few useful chat blaster use cases
Module 46: Chat blasting vs. drip campaigns
Module 47: Planning four chat blast ideas ()
Module 48: Planning four chat blast ideas ()
Module 49: Organising our chat blast pages in the Mobile Monkey page builder
Module 50: Building our coupon chat blast
Module 51: Testing our chat blast before blasting
Module 52: Launching our first chat blast: Naming, audience, page and purpose
Module 53: Building a chat blast to drive phone calls
Module 54: Building our new product line chat blast
Module 55: Building our competitive advantage/awareness chat blast
Module 56: Analysing chat blast results
Module 57: Why are lead magnets important?
Module 58: Installing your chat widget on a WordPress site
Module 59: Installing your chat widget on a Shopify site
Module 60: Installing your chat widget through Google Tag Manager
Module 61: Link to the messenger and adding it to emails and blogs
Module 62: Adding the checkbox plugin to your web forms
Module 63: How to use Facebook Comment Guards
Module 64: Creating Facebook messenger landing pages
Module 65: What are Facebook Messenger Ads?
Module 66: Messenger ads best practices and sample strategies
Module 67: Creating a new messenger ad campaign on Facebook
Module 68: Designing a messenger ad
Module 69: Completing messenger campaign creation in Facebook ads manager
Module 70: Drafting our mobile monkey messaging campaign blueprint
Module 71: Creating and naming all our pages in MobileMonkey
Module 72: Building our messenger landing page in Mobile Monkey
Module 73: Finishing all the other Facebook messenger bot pages
Module 74: Duplicating your ad groups to try different targeting settings
Module 75: Setting up MobileMonkey Q&#;A and other loose ends
Module 76: What are audiences in MobileMonkey
Module 77: Creating an all contacts and gender-based audience
Module 78: Timezone and last active based audiences in mobile monkey
Module 79: Creating an audience based on a custom variable
Module 80: What are the drip campaigns and drip campaign best practices?
Module 81: Practical and useful drip campaign ideas
Module 82: Building and reviewing our drip pages in MobileMonkey
Module 83: Creating and launching our first MobileMonkey drip campaign
Module 84: RSS feed step by step and best practices
Module 85: Becoming a Mobile Monkey power user with connections What are connections and when would you use them_1
Module 86: Creating a connection to Google Sheets
Module 87: Creating a connection to GoToWebinar
Module 88: Send new leads to your CRM (Hubspot)
Module 89: Send an SMS to your sales team when a contact requests a callback
Module 90: Contacts &#; searching, exporting and deleting
Module 91: Audiences in MobileMonkey
Module 92: Forms &#; what they are and how to use them
Module 93: Bot analytics &#; how to find useful information using Mobile Monkey analytics
Module 94: What you need to know about staying compliant with Facebook
Module 95: Getting approved for subscription messaging
Module 96: Thank you, getting help, final thoughts
Module 97: Assignment &#; Facebook Marketing &#; Build Facebook Messenger Chatbots

Designed to give you a competitive edge in the job market, this course offers lifetime access to materials and the flexibility to learn at your own pace, from the comfort of your home.

Why Choose Us?

Learn at your own pace with 24/7 online access to course materials.
Benefit from full tutor support available Monday through Friday.
Acquire essential skills in the convenience of your home through informative video modules.
Enjoy 24/7 assistance and advice via email and live chat.
Study on your preferred device – computer, tablet, or mobile.
Gain a thorough understanding of the course content.
Improve professional skills and earning potential upon completion.
Access lifetime course materials and expert guidance.
Enjoy the convenience of online learning with flexible schedules.

Why Enroll in This Course?

Our program provides a comprehensive introduction to the subject matter, laying a solid foundation for further study. It empowers students to acquire knowledge and skills applicable to both their professional and personal lives.

Assessment

The course incorporates quizzes to evaluate your understanding and retention of the material. These quizzes pinpoint areas for further practice, allowing you to review course materials as needed. Successfully passing the final quiz qualifies you for a certificate of achievement.

Requirements

There are no formal requirements for this course, it is open to anyone who is interested in learning the material.

Career Path

Our course is meticulously designed to equip you for success in your chosen field. Upon completion, you’ll have the qualifications to pursue diverse career opportunities across various industries.