Search Engine Optimisation for Business

Overview

Our comprehensive program is meticulously crafted to equip you with the essential skills and knowledge required to thrive in your chosen field. Developed by seasoned professionals with years of industry experience, this course is ideal for those seeking to kickstart their careers or enhance their existing skill set.

Featuring an engaging audio-visual presentation and easily digestible modules, our program facilitates a self-paced learning experience. Our dedicated online support team is available on weekdays to provide assistance throughout your journey.

Key Learning Outcomes

Grasp the fundamentals and their practical applications.
Cultivate the necessary skills for success in your field.
Apply newfound knowledge to real-world scenarios.
Develop effective solutions for relevant topics.
Elevate your employability and career prospects.

Course Curriculum

Module 01: Unit 1: Introduction
Module 02: Unit 2: Course Overview
Module 03: Unit 1: What is SEO (Search Engine Optimisation)
Module 04: Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO
Module 05: Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking
Module 06: Unit 4: 2 Ways to Get Ranked on Search Engines
Module 07: Unit 1: On Page SEO Explained
Module 08: Unit 2: On Page SEO Activities
Module 09: Unit 3: 4 Key Ranking Factors of On Page SEO
Module 10: Unit 4: Tools & Tips for Increasing Site Speed
Module 11: Unit 5: Using SEO Friendly Themes
Module 12: Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate
Module 13: Unit 7: How to Make the URL SEO Friendly
Module 14: Unit 8: Long Form SEO Optimised Content
Module 15: Unit 9: Internal Linking
Module 16: Unit 10: Meta Title & Meta Description
Module 17: Unit 11: Optimising Images for SEO
Module 18: Unit 12: Outbound Links
Module 19: Unit 1: What Are Keywords & Why They Are Important
Module 20: Unit 2: Types of Keywords
Module 21: Unit 3: Which Type of Keywords You Should Choose
Module 22: Unit 4: Free Tools for Keyword Research & SEO
Module 23: Unit 5: Paid Tools for Keyword Research & SEO
Module 24: Unit 6: 2 Metrics to Check Before Choosing Content
Module 25: Unit 7: Steps for Keyword Research
Module 26: Unit 8: What is Keyword Stuffing?
Module 27: Unit 1: Write SEO Optimised Title
Module 28: Unit 2: 6 Hacks to Write Attractive Headlines
Module 29: Unit 3: Keyword Placement For SEO
Module 30: Unit 4: Steps to Write Content & Optimise It for Search Engines
Module 31: Unit 1: What Is Off Page Optimisation
Module 32: Unit 2: Link Building â€“ 1st Factor of Off Page SEO
Module 33: Unit 3: 3 Methods to Get Backlinks
Module 34: Unit 4: Method 1: Guest Posting for Link Building
Module 35: Unit 5: Method 2: Building Relations with Experts
Module 36: Unit 6: Method 3: Getting Backlinks from Round Up Post
Module 37: Unit 7: Social Media Marketing â€“ 2nd Factor of Off Page SEO
Module 38: Unit 1: Conclusion

Designed to give you a competitive edge in the job market, this course offers lifetime access to materials and the flexibility to learn at your own pace, from the comfort of your home.

Why Choose Us?

Learn at your own pace with 24/7 online access to course materials.
Benefit from full tutor support available Monday through Friday.
Acquire essential skills in the convenience of your home through informative video modules.
Enjoy 24/7 assistance and advice via email and live chat.
Study on your preferred device – computer, tablet, or mobile.
Gain a thorough understanding of the course content.
Improve professional skills and earning potential upon completion.
Access lifetime course materials and expert guidance.
Enjoy the convenience of online learning with flexible schedules.

Why Enroll in This Course?

Our program provides a comprehensive introduction to the subject matter, laying a solid foundation for further study. It empowers students to acquire knowledge and skills applicable to both their professional and personal lives.

Assessment

The course incorporates quizzes to evaluate your understanding and retention of the material. These quizzes pinpoint areas for further practice, allowing you to review course materials as needed. Successfully passing the final quiz qualifies you for a certificate of achievement.

Requirements

There are no formal requirements for this course, it is open to anyone who is interested in learning the material.

Career Path

Our course is meticulously designed to equip you for success in your chosen field. Upon completion, you’ll have the qualifications to pursue diverse career opportunities across various industries.