Retail Psychology and Visual Merchandising

Overview

Our comprehensive program is meticulously crafted to equip you with the essential skills and knowledge required to thrive in your chosen field. Developed by seasoned professionals with years of industry experience, this course is ideal for those seeking to kickstart their careers or enhance their existing skill set.

Featuring an engaging audio-visual presentation and easily digestible modules, our program facilitates a self-paced learning experience. Our dedicated online support team is available on weekdays to provide assistance throughout your journey.

Key Learning Outcomes

Grasp the fundamentals and their practical applications.
Cultivate the necessary skills for success in your field.
Apply newfound knowledge to real-world scenarios.
Develop effective solutions for relevant topics.
Elevate your employability and career prospects.

Course Curriculum

Module 01: Introduction
Module 02: The Basics of the Psychology of the Store
Module 03: What You Are Trying to Achieve with Psychology
Module 04: How Effective Psychology Can be in the Success of your Store
Module 05: What your Store Would Be Like without Psychology
Module 06: Strategy Defined
Module 07: Developing a Strategy Framework
Module 08: Corporate Strategy
Module 09: Store Strategy
Module 10: Growth Strategies
Module 11: Introduction
Module 12: Retail Market Levels â€“ Mass Market, Middle-Market and Luxury
Module 13: Retail Pricing â€“ Objectives and Strategies
Module 14: Implementing Demand-Based Pricing Strategies
Module 15: Price Elasticity
Module 16: The Relationship Between Price and Value
Module 17: Markdowns: Seasonal Sales, Reductions and Offers
Module 18: Introduction
Module 19: What We Mean by Consumer Behaviour
Module 20: How to Interpret Consumer Behaviour for your Own Advantage
Module 21: How to Deal with Issues Related to the Behaviour
Module 22: The Difference that Understanding Consumer Behaviour Makes to your Store
Module 23: Introduction
Module 24: The Checkout and Basic Requirements
Module 25: The Importance of the Point of Sale Concept
Module 26: The Personal Characteristics Required for Dealing with this Process
Module 27: Introduction
Module 28: Why Trends are Important to Your Store
Module 29: How to Take Advantage of the Trends in an Efficient Manner
Module 30: Why Targeting Customers is so Effective
Module 31: How to Target Customers in the Best Possible Way
Module 32: Introduction
Module 33: What We Mean by Communication
Module 34: How to Talk to Customers
Module 35: How to Deal with Unhappy Customers
Module 36: The Key Information to Provide your Customers
Module 37: Introduction
Module 38: Why are Locations Important
Module 39: A Framework for Location Decision-Making
Module 40: What Types of Locations Do Retailers Use?
Module 41: How Do Retailers Make Location Decisions?
Module 42: Site-Specific Issues
Module 43: The Planning System
Module 44: Introduction
Module 45: The Key Rights Held by the Customer
Module 46: What You Are Allowed to Do as a Trader
Module 47: How to Handle Issues with Customers
Module 48: The Legal Side of Things and Getting Help
Module 49: Introduction
Module 50: What Is Visual Merchandising?
Module 51: Aims of Visual Merchandising
Module 52: History of Visual Merchandising
Module 53: Importance of Product Presentation
Module 54: Introduction to Store Layouts
Module 55: Role of a Store Planner
Module 56: Techniques for Creating Effective Store Layouts
Module 57: Aims and Purposes of Store Layouts
Module 58: Putting Together the Layouts
Module 59: Exterior Signs
Module 60: Marquees and Banners
Module 61: Walks and Entries
Module 62: Landscaping
Module 63: Window Displays
Module 64: Creating an Appealing Store Atmosphere
Module 65: Lighting
Module 66: Colour
Module 67: Music and Scent
Module 68: How Exciting Should a Store Be?
Module 69: Dressing A Mannequin
Module 70: Securing A Mannequin
Module 71: Grouping Mannequins
Module 72: Maintenance
Module 73: Importance of Mannequins
Module 74: Different Types of Display Fixtures
Module 75: Horizontal Fixtures
Module 76: Vertical Fixtures
Module 77: Shop Fits, Vendor and Specialist Fixtures
Module 78: Wall Fixtures
Module 79: Introduction
Module 80: The Importance of Following the Health & Safety Regulations
Module 81: The Consequences of Not Following the Rules
Module 82: The Key Rules to Implement in Your Store
Module 83: The Key Rules when Dealing with Food or Produce

Designed to give you a competitive edge in the job market, this course offers lifetime access to materials and the flexibility to learn at your own pace, from the comfort of your home.

Why Choose Us?

Learn at your own pace with 24/7 online access to course materials.
Benefit from full tutor support available Monday through Friday.
Acquire essential skills in the convenience of your home through informative video modules.
Enjoy 24/7 assistance and advice via email and live chat.
Study on your preferred device – computer, tablet, or mobile.
Gain a thorough understanding of the course content.
Improve professional skills and earning potential upon completion.
Access lifetime course materials and expert guidance.
Enjoy the convenience of online learning with flexible schedules.

Why Enroll in This Course?

Our program provides a comprehensive introduction to the subject matter, laying a solid foundation for further study. It empowers students to acquire knowledge and skills applicable to both their professional and personal lives.

Assessment

The course incorporates quizzes to evaluate your understanding and retention of the material. These quizzes pinpoint areas for further practice, allowing you to review course materials as needed. Successfully passing the final quiz qualifies you for a certificate of achievement.

Requirements

There are no formal requirements for this course, it is open to anyone who is interested in learning the material.

Career Path

Our course is meticulously designed to equip you for success in your chosen field. Upon completion, you’ll have the qualifications to pursue diverse career opportunities across various industries.