Retail Psychology and Retail Management

Overview

Our comprehensive program is meticulously crafted to equip you with the essential skills and knowledge required to thrive in your chosen field. Developed by seasoned professionals with years of industry experience, this course is ideal for those seeking to kickstart their careers or enhance their existing skill set.

Featuring an engaging audio-visual presentation and easily digestible modules, our program facilitates a self-paced learning experience. Our dedicated online support team is available on weekdays to provide assistance throughout your journey.

Key Learning Outcomes

Grasp the fundamentals and their practical applications.
Cultivate the necessary skills for success in your field.
Apply newfound knowledge to real-world scenarios.
Develop effective solutions for relevant topics.
Elevate your employability and career prospects.

Course Curriculum

Module 01: Definitions of Retailing
Module 02: A History of Retail Developments in The UK
Module 03: The Development and Scope of Retail Marketing Theory and Practice
Module 04: Retail Industry Associations
Module 05: Retailer Categories and Business Formats
Module 06: Non-Store Retailing
Module 07: The Retail Life Cycle
Module 08: Retailing Management
Module 09: Summary
Module 10: Assessment
Module 11: Strategy Defined
Module 12: Developing a Strategy Framework
Module 13: Corporate Strategy
Module 14: Store Strategy
Module 15: Growth Strategies
Module 16: Summary
Module 17: Assessment
Module 18: Buying and Merchandising Roles
Module 19: Centralised and Decentralised Buying
Module 20: Organisational Buying Theories
Module 21: Buying Branded and â€˜Designerâ€™ Merchandise
Module 22: Buying Own-Label Merchandise
Module 23: The Retail Buying Cycle
Module 24: Retail Buying for Online and Mail Order (Home Shopping) Companies
Module 25: Summary
Module 26: Assessment
Module 27: Introduction
Module 28: Retail Market Levels â€“ Mass Market, Middle-Market and Luxury
Module 29: Retail Pricing â€“ Objectives and Strategies
Module 30: Implementing Demand-Based Pricing Strategies
Module 31: Price Elasticity
Module 32: The Relationship Between Price and Value
Module 33: Markdowns: Seasonal Sales, Reductions and Offers
Module 34: Summary
Module 35: Assessment
Module 36: Introduction
Module 37: Efficient Inventory Planning
Module 38: Integrated Supply Chain
Module 39: Efficient Consumer Response (ECR)
Module 40: Collaborative Planning, Forecasting and Replenishment (CPFR)
Module 41: Retail Automation and Supply Chain Management
Module 42: Summary
Module 43: Assessment
Module 44: Introduction
Module 45: The Checkout and Basic Requirements
Module 46: The Importance of the Point of Sale Concept
Module 47: The Personal Characteristics Required for Dealing with this Process
Module 48: Summary
Module 49: Assessment
Module 50: Introduction
Module 51: What We Mean by Consumer Behaviour
Module 52: How to Interpret Consumer Behaviour for your Own Advantage
Module 53: How to Deal with Issues Related to the Behaviour
Module 54: The Difference that Understanding Consumer Behaviour Makes to your Store
Module 55: Summary
Module 56: Assessment
Module 57: Introduction
Module 58: Why Trends are Important to Your Store
Module 59: How to Take Advantage of the Trends in an Efficient Manner
Module 60: Why Targeting Customers is so Effective
Module 61: How to Target Customers in the Best Possible Way
Module 62: Summary
Module 63: Assessment
Module 64: Introduction
Module 65: What We Mean by Communication
Module 66: How to Talk to Customers
Module 67: How to Deal with Unhappy Customers
Module 68: The Key Information to Provide your Customers
Module 69: Summary
Module 70: Assessment
Module 71: Introduction
Module 72: Why are Locations Important
Module 73: A Framework for Location Decision-Making
Module 74: What Types of Locations Do Retailers Use?
Module 75: How Do Retailers Make Location Decisions?
Module 76: Site-Specific Issues
Module 77: The Planning System
Module 78: Summary
Module 79: Assessment
Module 80: Introduction
Module 81: The Basics of the Psychology of the Store
Module 82: What You Are Trying to Achieve with Psychology
Module 83: How Effective Psychology Can be in the Success of your Store
Module 84: What your Store Would Be Like without Psychology
Module 85: Summary
Module 86: Assessment
Module 87: Introduction
Module 88: How to Ensure You Have the Correct Suppliers
Module 89: How to Receive Goods in the Correct Manner
Module 90: Dealing with Damaged or Problem Goods
Module 91: Summary
Module 92: Assessment
Module 93: Introduction
Module 94: Mail order
Module 95: Direct marketing
Module 96: Online retailing
Module 97: Consumer engagement
Module 98: Long-tail effect
Module 99: New technology
Module 100: Website design
Module 101: Online communications
Module 102: Fulfilment and delivery systems
Module 103: Multichannel retailing
Module 104: Summary
Module 105: Assessment
Module 106: Introduction
Module 107: Brand Management
Module 108: The Keys to Successfully Managing Your Brand
Module 109: The Key Mistakes to Avoid Making when Managing Your Brand
Module 110: Where to Find Resources to Help You
Module 111: Summary
Module 112: Assessment
Module 113: Introduction
Module 114: The Importance of Following the Health & Safety Regulations
Module 115: The Consequences of Not Following the Rules
Module 116: The Key Rules to Implement in Your Store
Module 117: The Key Rules when Dealing with Food or Produce
Module 118: Summary
Module 119: Assessment
Module 120: Introduction
Module 121: The Key Rights Held by the Customer
Module 122: What You Are Allowed to Do as a Trader
Module 123: How to Handle Issues with Customers
Module 124: The Legal Side of Things and Getting Help
Module 125: Summary
Module 126: Assessment

Designed to give you a competitive edge in the job market, this course offers lifetime access to materials and the flexibility to learn at your own pace, from the comfort of your home.

Why Choose Us?

Learn at your own pace with 24/7 online access to course materials.
Benefit from full tutor support available Monday through Friday.
Acquire essential skills in the convenience of your home through informative video modules.
Enjoy 24/7 assistance and advice via email and live chat.
Study on your preferred device – computer, tablet, or mobile.
Gain a thorough understanding of the course content.
Improve professional skills and earning potential upon completion.
Access lifetime course materials and expert guidance.
Enjoy the convenience of online learning with flexible schedules.

Why Enroll in This Course?

Our program provides a comprehensive introduction to the subject matter, laying a solid foundation for further study. It empowers students to acquire knowledge and skills applicable to both their professional and personal lives.

Assessment

The course incorporates quizzes to evaluate your understanding and retention of the material. These quizzes pinpoint areas for further practice, allowing you to review course materials as needed. Successfully passing the final quiz qualifies you for a certificate of achievement.

Requirements

There are no formal requirements for this course, it is open to anyone who is interested in learning the material.

Career Path

Our course is meticulously designed to equip you for success in your chosen field. Upon completion, you’ll have the qualifications to pursue diverse career opportunities across various industries.