Business Marketing

Overview

Our comprehensive program is meticulously crafted to equip you with the essential skills and knowledge required to thrive in your chosen field. Developed by seasoned professionals with years of industry experience, this course is ideal for those seeking to kickstart their careers or enhance their existing skill set.

Featuring an engaging audio-visual presentation and easily digestible modules, our program facilitates a self-paced learning experience. Our dedicated online support team is available on weekdays to provide assistance throughout your journey.

Key Learning Outcomes

Grasp the fundamentals and their practical applications.
Cultivate the necessary skills for success in your field.
Apply newfound knowledge to real-world scenarios.
Develop effective solutions for relevant topics.
Elevate your employability and career prospects.

Course Curriculum

Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing
Module 18: What is Marketing?
Module 19: Common Marketing Types (I)
Module 20: Common Marketing Types (II)
Module 21: The Marketing Mix
Module 22: Communicating the Right Way
Module 23: Customer Communications
Module 24: Marketing Goals
Module 25: The Marketing Funnel
Module 26: Marketing Mistakes (I)
Module 27: Marketing Mistakes (II)
Module 28: An Introduction to Strategic Planning
Module 29: Development of a Strategic Plan
Module 30: Strategic Planning for Marketing
Module 31: Strategic and Marketing Analysis
Module 32: Internal Analysis
Module 33: External Analysis
Module 34: Market Segmentation, Targeting and Positioning
Module 35: Approaches to Customer Analysis
Module 36: Approaches to Competitor Analysis

Designed to give you a competitive edge in the job market, this course offers lifetime access to materials and the flexibility to learn at your own pace, from the comfort of your home.

Why Choose Us?

Learn at your own pace with 24/7 online access to course materials.
Benefit from full tutor support available Monday through Friday.
Acquire essential skills in the convenience of your home through informative video modules.
Enjoy 24/7 assistance and advice via email and live chat.
Study on your preferred device – computer, tablet, or mobile.
Gain a thorough understanding of the course content.
Improve professional skills and earning potential upon completion.
Access lifetime course materials and expert guidance.
Enjoy the convenience of online learning with flexible schedules.

Why Enroll in This Course?

Our program provides a comprehensive introduction to the subject matter, laying a solid foundation for further study. It empowers students to acquire knowledge and skills applicable to both their professional and personal lives.

Assessment

The course incorporates quizzes to evaluate your understanding and retention of the material. These quizzes pinpoint areas for further practice, allowing you to review course materials as needed. Successfully passing the final quiz qualifies you for a certificate of achievement.

Requirements

There are no formal requirements for this course, it is open to anyone who is interested in learning the material.

Career Path

Our course is meticulously designed to equip you for success in your chosen field. Upon completion, you’ll have the qualifications to pursue diverse career opportunities across various industries.